About the Role
SKOT Communications is a global strategic communications consultancy with a strong Sub-Saharan Africa focus. We believe that every individual and corporate has a unique story to tell, and finding your voice makes all the difference. We are currently looking for a talented Digital Strategy & Communications Analyst to support the planning, implementation, and optimisation of cutting-edge digital communication strategies for our diverse portfolio of clients.
Key ResponsibilitiesAs our new analyst, you will work closely with account teams, creatives, and senior strategists to translate business objectives into effective digital initiatives. Your core duties will include:
- Supporting the development and execution of digital communication and content strategies aligned with client objectives.
- Conducting thorough industry, competitor, and audience research to identify trends and actionable insights.
- Developing content calendars and coordinating multi-channel campaigns across social media, websites, and digital platforms.
- Monitoring campaign performance using tools like Google Analytics, Meta Business Suite, and LinkedIn Analytics to prepare insightful ROI reports.
- Managing digital communities, identifying relevant online influencers, and supporting SEO and paid digital advertising best practices.
We are looking for a proactive, digitally savvy professional who meets the following criteria:
- Bachelor’s degree in Marketing, Mass Communication, Digital Marketing, or a related discipline.
- 3 to 5 years of proven experience in digital marketing, communications, content strategy, or a similar role.
- Strong working knowledge of SEO, social media management, paid advertising, and digital analytics tools.
- Exceptional written and verbal communication skills, with outstanding attention to detail.
- Strong analytical mindset capable of translating complex data into actionable recommendations.
Joining SKOT Communications offers a stimulating, fast-paced consultancy environment with robust opportunities for professional growth. You will collaborate with industry experts, manage high-profile projects, and enjoy continuous learning and innovation as part of a globally minded team.