About the Role
ValueJet is a fast-growing Nigerian airline founded in 2018, committed to connecting people and places through modern air travel, cutting-edge technology, and an exceptional customer experience. We currently operate scheduled flights across major Nigerian cities including Lagos, Abuja, Port Harcourt, Yola, Benin, Asaba, Kano, and Jos, alongside our reliable charter services. We are looking for a dynamic, results-driven Digital & Social Media Officer who understands that digital marketing goes far beyond basic posting. If you can strategize, build high-converting campaigns, manage budgets, and leverage data to drive brand awareness and ticket bookings, we want you on our team.
Key Responsibilities- Develop and execute comprehensive digital and social media strategies across all relevant platforms to elevate the ValueJet brand.
- Plan, launch, and manage end-to-end digital marketing campaigns aligned with commercial goals.
- Set up, manage, and optimize paid advertising campaigns across Meta Ads, Google Ads, TikTok, and LinkedIn.
- Oversee digital media buying, including precise audience targeting, budget allocation, and continuous performance tracking.
- Monitor campaign metrics to improve reach, engagement, cost efficiency, conversions, and overall return on investment.
- Grow and actively manage ValueJet's social media communities while maintaining a consistent content calendar.
- Analyze competitors, emerging digital trends, and consumer behavior to uncover new growth opportunities.
- Support route marketing, promotional campaigns, and new destination launches with targeted digital initiatives.
- Bachelor's degree in Marketing, Communications, or a related field.
- 3 to 5+ years of proven experience in digital marketing, performance marketing, or social media management, preferably within a consumer-facing brand.
- Strong expertise in managing paid digital campaigns, media buying, and advertising tools like Meta Ads Manager and Google Ads.
- Demonstrated ability to interpret analytics, track conversion optimization, and translate data into actionable marketing decisions.
- Exceptional copywriting, content strategy, and project management skills.
- Creative thinker with a sharp commercial mindset focused on driving real business outcomes.
- Competitive salary and performance-based incentives.
- Opportunities for professional growth within the aviation industry.
- Dynamic, passionate, and collaborative work environment.
- Staff travel benefits and perks.