About the Role
The Milk Booster, Nigeria's premier breastfeeding company specializing in healthy lactation treats, is seeking a creative and driven Digital Media Specialist. In this role, you will transform ideas, products, and everyday moments into compelling digital experiences that connect with our audience, strengthen our brand presence, and help nursing mothers overcome low milk supply challenges.
Key Responsibilities- Develop and execute creative content and social media strategies across relevant digital platforms.
- Create engaging graphics, videos, captions, and other digital content that communicate the brand effectively.
- Plan and manage content calendars, ensuring consistent and timely delivery.
- Collaborate with internal stakeholders to understand campaign objectives and bring creative ideas to life.
- Monitor social media trends and identify opportunities to keep the brand relevant and competitive.
- Track content and campaign performance using relevant analytics and provide actionable insights.
- Use performance data to improve content quality, reach, engagement, and overall digital performance.
- Maintain consistency in the company’s visual identity, tone, and online presence.
- 2 to 3 years of proven experience in Digital Media, Content Creation, or Social Media Management.
- Strong content creation and storytelling skills with a creative mindset and high attention to detail.
- Proficiency in design and editing tools such as Canva, Adobe Suite, and CapCut.
- Good understanding of social media platforms, digital trends, and audience engagement metrics.
- Ability to manage multiple projects, stakeholders, and strict deadlines effectively.
- Excellent communication and organizational skills.
- Prior experience in the FMCG sector is an added advantage.
- Competitive salary and performance-based incentives.
- Opportunity to work with a passionate, mission-driven team improving maternal health in Nigeria.
- Dynamic and collaborative work environment fostering continuous professional growth.
- Health and wellness support benefits.