About the Role
BrandCo Nigeria Limited is a premier retail enterprise dedicated to bringing world-class high-street fashion brands to the vibrant urban African consumer. Through deep market insights, exceptional customer service, and carefully curated product selections, we connect style-conscious shoppers with innovative designs for every occasion. We are currently looking for a talented Content Executive to join our growing marketing team in Lagos, Nigeria, and help elevate our digital presence across multiple platforms.
Key Responsibilities- Develop, write, and edit engaging content for our website, social media channels, email marketing campaigns, and digital advertising platforms.
- Collaborate closely with the marketing and buying teams to align content calendars with new product drops, seasonal campaigns, and retail promotions.
- Ensure all brand storytelling accurately reflects the core values and distinct identities of our international high-street fashion partners.
- Monitor digital and social media trends within the Nigerian retail landscape to optimize content performance and audience engagement.
- Coordinate with graphic designers and multimedia creators to produce visually striking digital assets that complement written copy.
- Track and report on content analytics, SEO performance, and audience growth metrics to continuously refine our digital strategy.
- Bachelor's degree in Marketing, Mass Communication, Journalism, English, or a related field.
- Minimum of 2-3 years of proven experience in content creation, copywriting, or digital marketing, preferably within the retail or fashion sector.
- Exceptional written, verbal, and editorial skills with a strong portfolio showcasing diverse digital content formats.
- Deep understanding of SEO best practices, keyword research, and social media algorithms in the Nigerian market.
- Ability to multitask, meet tight deadlines, and thrive in a fast-paced, target-driven retail environment.
- Creative mindset with a passion for urban fashion trends and consumer shopping behavior.
- Competitive salary package with performance-based incentives.
- Health insurance coverage and wellness benefits.
- Generous staff discounts across all our premier high-street fashion brands.
- Continuous professional development and opportunities for career advancement within a rapidly expanding retail group.
- A vibrant, collaborative, and inclusive work culture in the heart of Lagos.