About the Role
Seedar Group is a dynamic Public Relations and Communications agency helping brands, events, and innovators shape narratives that drive visibility, credibility, and meaningful engagement across Nigeria and Africa. We are currently seeking an experienced Digital Marketing Specialist to manage social media platforms, execute high-performing digital marketing campaigns, and drive measurable business results for a prominent client in the fintech industry. The ideal candidate understands how to build a robust online presence, attract targeted audiences, and convert engagement into valuable customer acquisition, specifically targeting Nigerian diaspora communities in regions like the USA.
Key Responsibilities- Manage and oversee social media platforms, including Instagram, Facebook, LinkedIn, and TikTok.
- Develop and execute comprehensive monthly social media content calendars with compelling copywriting and timely scheduling.
- Plan, set up, monitor, and optimise paid advertising campaigns across Meta and Google Ads.
- Execute specialized digital marketing campaigns targeting Nigerian diaspora audiences, particularly within the USA.
- Conduct thorough competitor research and market analysis to identify new opportunities for brand growth.
- Collaborate closely with the creative team to produce engaging social media content and high-converting advertising materials.
- Monitor website traffic, campaign performance metrics, lead generation, and overall customer conversions.
- Implement advanced audience targeting and retargeting strategies to maximize return on ad spend.
- Prepare comprehensive weekly and monthly performance reports equipped with actionable insights and recommendations.
- Minimum of 2 years of proven, hands-on experience in digital marketing and brand management.
- Demonstrated success managing active social media accounts for recognized businesses or consumer brands.
- Practical, verifiable experience successfully running Meta Ads and Google Ads campaigns.
- Strong grasp of social media strategy, organic content planning, and community engagement tactics.
- Proficiency with analytical and management tools such as Google Analytics and Meta Business Suite.
- Exceptional copywriting, verbal communication, and analytical skills.
- Prior experience in the fintech, financial services, or international marketing sectors will be a distinct advantage.
- Competitive salary package commensurate with experience.
- Opportunities for professional growth and skill development within a leading African PR and communications agency.
- Collaborative, creative, and fast-paced work environment.
- Exposure to high-profile international and domestic brand campaigns.