About the Role
HOP Mobile Transport Limited is a fast-growing, technology-driven mobility platform dedicated to revolutionizing urban transportation across Nigeria. We connect passengers, businesses, and delivery services with reliable, safe, and affordable solutions. We are currently seeking a dynamic and creative Digital Marketing Officer to elevate our brand presence, engage our target audience, and drive customer acquisition across multiple digital channels.
Key Responsibilities- Develop and implement comprehensive digital marketing strategies aligned with company growth objectives.
- Plan, execute, and optimize targeted digital advertising campaigns across social media and search platforms.
- Create engaging, high-converting content including social media captions, promotional copy, email campaigns, and short-form video concepts.
- Collaborate with creative teams, including graphic designers and videographers, to produce compelling marketing assets.
- Conduct thorough market research to identify emerging trends, customer behavior, and competitor strategies.
- Monitor, analyze, and report on key digital marketing metrics using relevant analytics tools to maximize return on ad spend.
- Continuously test ad variations, target audiences, and messaging to improve conversion rates and lead generation.
- Minimum of 1 to 3 years of proven experience in digital marketing, social media management, and online advertising.
- Strong background in content creation, campaign planning, and digital performance analytics.
- Familiarity with modern advertising tools, Meta Ads Manager, Google Analytics, and email marketing platforms.
- Proximity to Lagos Island is highly advantageous for this role.
- Exceptional written and verbal communication skills with a keen eye for detail.
- Competitive salary with performance-based bonuses.
- Opportunity to shape the marketing strategy of an innovative tech-driven mobility brand.
- Dynamic, collaborative, and fast-paced work environment with career growth opportunities.