About the Role
RS Hunter Limited is an established HR business partner committed to driving growth across small, medium, and large enterprises through expert people strategies and value-driven initiatives. We are currently looking for a dynamic and innovative Digital Marketing Officer to join our team in Lagos, Nigeria. In this role, you will play a vital part in strengthening our online presence, driving digital customer acquisition, and executing comprehensive marketing campaigns that align with our strategic business objectives.
Key Responsibilities- Plan, execute, and optimize end-to-end digital marketing campaigns across multiple online channels.
- Manage social media content calendars, oversee daily publishing, and foster active audience engagement.
- Develop compelling and engaging online content tailored to our target audience across relevant platforms.
- Design, manage, and optimize paid social media and digital advertising campaigns for maximum ROI.
- Monitor campaign performance metrics, tracking traffic, engagement, leads, and overall conversion rates.
- Prepare comprehensive regular reports detailing campaign analytics and actionable insights.
- Support influencer marketing initiatives and strategic digital partnership activities.
- Conduct continuous competitor analysis and stay updated on emerging digital marketing trends.
- Collaborate with internal teams and creative partners to deliver high-quality campaign assets.
- Ensure all digital communications strictly align with corporate brand guidelines and messaging standards.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 2 to 4 years of proven professional experience in digital marketing and campaign execution.
- Demonstrable hands-on experience managing active social media accounts and paid digital ad campaigns.
- Familiarity with Meta Ads, Google Ads, and core web analytics platforms.
- Strong understanding of SEO, content marketing, and lead generation funnels.
- Excellent written and verbal communication skills with a strong creative eye.
- Ability to analyze data metrics and translate them into strategic marketing improvements.
- Competitive salary package commensurate with industry standards.
- Opportunities for professional growth, continuous learning, and career advancement.
- Collaborative, dynamic, and supportive work environment within a reputable HR firm.
- Health insurance and other standard corporate employee welfare benefits.