About the Role
Kredete is a leading personal finance company dedicated to helping everyone in Africa and beyond achieve financial progress through innovative tools, credit access, and personalized recommendations. We are currently seeking a dynamic and results-driven Head of Marketing, Brand and Product Growth to lead our global marketing strategy as we aggressively scale across key international markets including the U.S., Africa, Europe, and the UK.
Key Responsibilities- Develop and execute comprehensive global growth marketing strategies across both B2B and B2C fintech product lines.
- Own product positioning, messaging, go-to-market strategies, and launch planning for complex financial services, credit, and payments products.
- Evolve Kredete's global brand strategy, narrative, and corporate communications to strengthen credibility across the financial sector.
- Build and scale a robust content engine, driving SEO performance, thought leadership, and organic search growth.
- Design acquisition programs spanning paid, organic, lifecycle, partnerships, and high-impact industry events.
- Build, mentor, and lead a high-performing global marketing organization while effectively managing budgets and agency partners.
- Minimum of 7 years of progressive marketing experience in growth, product marketing, brand, or communications within fintech, digital assets, or high-growth tech environments.
- Proven track record of scaling products and acquiring customers across multiple geographic markets.
- Strong expertise in B2B lead generation, B2C customer acquisition, SEO, lifecycle marketing, and attribution analytics.
- Exceptional storytelling, executive presentation, and written communication skills with strong commercial acumen.
- Ability to thrive in a fast-paced, high-growth environment balancing strategic vision with hands-on execution.
- Competitive salary and performance-based incentives.
- Opportunity to shape the financial future of millions across Africa and global markets.
- Collaborative, fast-paced, and innovative remote-friendly work culture.
- Direct mentorship and collaboration with company founders and executive leadership.