About the Role
BrandCo Nigeria Limited is looking for a strategic and creative Digital Marketing Lead to spearhead our online presence and elevate our portfolio of high-street fashion brands. We take pride in connecting style-conscious urban consumers with world-class retail experiences, and you will play a pivotal role in translating our brand values into compelling digital narratives. Operating in a dynamic and fast-paced market, we offer unparalleled growth opportunities for a driven marketing professional eager to make a significant impact in the African retail sector.
Key Responsibilities- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, and display advertising channels to drive brand awareness and online sales.
- Manage end-to-end digital campaigns, optimizing performance metrics, return on ad spend (ROAS), and conversion rates continuously.
- Collaborate closely with internal retail and creative teams to align digital promotions with in-store experiences and seasonal product launches.
- Analyze consumer behavior, market trends, and digital analytics to refine targeting strategies and enhance customer acquisition and retention.
- Oversee the creation of engaging, brand-aligned multimedia content tailored to the preferences of the modern urban African consumer.
- Manage digital marketing budgets, vendor relationships, and agency partnerships efficiently.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Proven professional experience driving successful digital marketing campaigns within the retail, e-commerce, or fashion industry.
- Deep understanding of the Nigerian and broader African digital consumer landscape, social media platforms, and e-commerce ecosystems.
- Strong analytical skills with proficiency in tools such as Google Analytics, Meta Business Suite, SEO tools, and CRM software.
- Exceptional project management, leadership, and written communication skills with a creative eye for design and branding.
- Competitive salary with performance-based incentives and bonuses.
- Comprehensive health insurance coverage for you and your dependents.
- Opportunities for continuous professional development and career advancement within a rapidly expanding retail enterprise.
- Dynamic, collaborative, and inclusive work environment with employee discounts on top international high-street brands.