About the Role
Akenn Travels and Tours LTD is a dynamic travel company headquartered in Lagos, Nigeria, dedicated to revolutionizing the travel industry through innovative technology and personalized service offerings. We are looking for a results-driven Digital Marketing and Content Executive to help turn our travel expertise into engaging content, targeted campaigns, and measurable business opportunities. This is a strategic role focused on audience behavior, performance marketing, and lead generation rather than just social media posting.
Key Responsibilities- Plan and execute content across Akenn's key digital channels aligned with business objectives.
- Maintain a comprehensive content calendar for social media, website, email, and promotional materials.
- Create compelling copywriting, content concepts, and campaign ideas tailored to travel audiences.
- Run effective paid digital campaigns and monitor performance against agreed Key Performance Indicators.
- Track metrics including reach, engagement, enquiries, and leads to optimize ongoing campaigns.
- Research travel industry trends, target audiences, and competitors to identify new opportunities.
- Collaborate with Sales and Travel teams to translate customer insights into impactful marketing strategies.
- Proven experience in digital marketing, content creation, and lead generation within Nigeria.
- Strong understanding of audience behavior, digital channels, and performance analytics.
- Exceptional copywriting and content conceptualization skills with high creative standards.
- Commercial awareness with the ability to link marketing activities to business growth.
- Familiarity with the travel and tourism sector is a distinct advantage.
- Competitive salary package based on experience.
- Opportunities for professional growth in a fast-growing travel tech company.
- Dynamic and collaborative work environment in Lagos.
- Travel perks and discounts.