About the Role
Norak Technologies Ltd is a leading IT solutions and consulting firm in Nigeria, dedicated to delivering cost-effective, innovative technology that drives enterprise growth. We are currently looking for a talented and results-driven Digital Marketing Consultant to spearhead our online presence, execute strategic B2B campaigns, and generate high-quality leads for our software and infrastructure solutions.
Key Responsibilities- Develop and execute comprehensive digital marketing strategies aligned with Norak Technologies Ltd business objectives.
- Manage and grow the company footprint across LinkedIn, Instagram, Facebook, and X.
- Drive B2B lead generation through targeted LinkedIn prospecting, email marketing, and digital outreach.
- Translate complex IT solutions into engaging, professional content for diverse digital channels.
- Collaborate closely with the Sales and Business Development teams to convert digital leads into viable business opportunities.
- Monitor, analyze, and optimize campaign performance using industry-standard digital analytics tools.
- Conduct continuous market research to identify emerging technology trends, competitor strategies, and customer needs.
- Prepare regular analytical reports highlighting social media growth, web traffic, conversions, and campaign ROI.
- Bachelor Degree in Marketing, Communications, Business Administration, Mass Communication, or a related field.
- 2 to 3 years of proven digital marketing experience within an IT, software, SaaS, or B2B tech environment.
- Demonstrated expertise in B2B lead generation and professional LinkedIn profile or company page management.
- Strong proficiency in social media marketing, content creation, email campaigns, and SEO fundamentals.
- Exceptional written and verbal communication skills with the ability to simplify complex technical concepts.
- Familiarity with digital marketing tools such as Canva, Meta Business Suite, Google Analytics, and email platforms.
- Strong analytical mindset with a proven ability to interpret data and deliver results independently.
- Competitive salary package with performance-based incentives.
- Opportunities for professional growth and continuous learning within the tech sector.
- Collaborative, innovative, and dynamic work environment.
- Direct impact on company strategy and measurable business expansion.