About the Role
Sylken Ltd is a leading performance-driven pharmaceutical and nutraceutical marketing company headquartered in Lagos, with a nationwide presence. We pride ourselves on marketing top-tier health supplements and are currently expanding our digital footprint. We are seeking an experienced and results-driven Digital Marketer to join our vibrant team on a full-time, on-site basis in Lagos. If you are passionate about health and wellness marketing and possess a sharp analytical mind, this is the perfect opportunity to elevate your career with an industry leader.
Key Responsibilities- Research current advertising trends, competitor pricing, and product strategies to maintain a competitive market edge.
- Determine appropriate ad placements and identify target content to effectively reach and engage potential customers.
- Develop content creation projects and publish compelling digital marketing materials online.
- Design, execute, and implement targeted email marketing campaigns to nurture leads and retain customers.
- Measure digital traffic, monitor social media channels, and utilize Google Analytics to track performance.
- Optimize paid advertising campaigns leveraging SEO and other cutting-edge tools to improve visibility.
- Report on campaign growth and analytics to stakeholders while continuously scaling campaigns to maximize ROI.
- Monitor project status, manage allocated budgets, and conduct comprehensive market research.
- Brainstorm, execute, and analyze experiments and conversion tests to improve user acquisition.
- Minimum of one year of proven digital marketing experience.
- Must possess valid Google Certification.
- Proficient in content creation, digital strategy, Google Analytics, email marketing, and paid social advertising.
- Exceptional strategic thinking, strong attention to detail, and outstanding communication skills.
- Demonstrated ability to meet strict deadlines, manage multiple projects simultaneously, and maintain a positive attitude.
- Competitive salary package commensurate with experience.
- Opportunity for professional growth within a reputable and expanding healthcare marketing company.
- Collaborative and dynamic on-site work environment in Lagos.