About the Role
Goonite Hygiene is a fast-growing manufacturing and distribution leader in Nigeria's FMCG sector, proudly producing trusted household brands like Lebrace Diaper and Besense Sanitary Pads. We are currently looking for a dynamic and results-driven Digital Marketer to elevate our brand presence across digital and physical touchpoints.
In this hybrid role, you will spearhead our online campaigns, engage our vibrant community, and occasionally collaborate with our field teams during offline market activations and trade exhibitions. If you are passionate about consumer goods and digital storytelling, we want you on our team.
Key Responsibilities- Develop and execute comprehensive digital marketing campaigns to drive brand awareness, lead generation, and sales.
- Manage end-to-end social media operations across all company platforms, focusing on community engagement and growth.
- Create compelling multimedia content, including graphics, short videos, reels, and persuasive copywriting.
- Plan and implement monthly content calendars aligned with overarching sales goals.
- Monitor digital trends, analyze campaign performance metrics, and optimize return on investment.
- Coordinate influencer partnerships and digital collaborations to expand our online reach.
- Support offline marketing initiatives, including market activations, product sampling, trade fairs, and retail promotions.
- Gather valuable customer feedback and actionable market intelligence from field activities.
- Bachelor's Degree or HND in Marketing, Mass Communication, Business Administration, or a related field.
- 2 to 4 years of proven experience in digital marketing, social media management, or brand marketing.
- Prior experience within the FMCG, retail, or personal care manufacturing sector is a strong advantage.
- Proficiency in basic design and video editing tools such as Canva and CapCut.
- Exceptional copywriting, communication, and interpersonal skills.
- Flexibility to participate in occasional field marketing and open-market activations.
- Competitive salary with performance-based incentives.
- Health insurance and wellness benefits.
- Opportunities for rapid career growth within a leading Nigerian FMCG company.
- A collaborative, innovative, and dynamic work environment.