About the Role
Ascentech Services Limited is seeking a dynamic and results-driven Digital Campaign Specialist to manage and optimize digital engagement campaigns for innovative financial products, including Buy Now, Pay Later (BNPL) and product credit. In this role, you will play a pivotal part in driving customer conversion, engagement, repeat usage, and timely repayments through targeted, automated, and data-driven marketing strategies within the fast-paced Nigerian fintech sector.
Key Responsibilities- Plan and execute high-impact digital campaigns across push notifications, SMS, WhatsApp, in-app messaging, and retargeting channels.
- Develop comprehensive customer engagement journeys covering onboarding, KYC completion, credit eligibility, first-time usage, repeat transactions, repayment, and cross-selling.
- Segment customers strategically based on behavior, transaction history, risk profiles, and lifecycle stages.
- Set up, manage, and optimize automated, trigger-based campaigns using advanced CRM and marketing automation tools.
- Create compelling campaign messages, optimize calls to action, timing, and frequency to improve overall conversion rates.
- Monitor campaign performance continually, conduct A/B testing, and provide actionable recommendations for continuous improvement.
- Collaborate closely with Product, Operations, Collections, Design, and Business Intelligence teams to align marketing goals with business objectives.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 2 to 4 years of proven experience in digital marketing, lifecycle marketing, CRM campaigns, or growth marketing.
- Prior experience in fintech, lending, digital payments, financial services, or FMCG is a strong advantage.
- Hands-on experience with marketing automation platforms such as Insider, CleverTap, or MoEngage.
- Strong working knowledge of customer segmentation, campaign automation, and conversion funnel optimization.
- Proficiency in Microsoft Excel or Google Sheets, with SQL knowledge considered an added advantage.
- Competitive salary package commensurate with industry standards.
- Opportunities for professional growth and career advancement within a leading recruitment and HR services firm.
- Dynamic, collaborative, and innovative work environment.