About the Role
Premiere Academy, a leading coeducational boarding secondary school in Lugbe, Abuja, is looking for a data-driven Data Analyst / Digital Marketer to join our vibrant team. In this dual role, you will champion our digital presence to boost admissions while leveraging data analytics to guide strategic school management decisions.
Key Responsibilities- Develop and execute comprehensive digital marketing strategies, including SEO, paid advertising, and email campaigns to drive admissions.
- Manage social media channels, website performance, and online reputation to generate qualified prospective parent enquiries.
- Track the complete admissions funnel from initial enquiry to final enrolment, monitoring key metrics using Google Analytics 4 and Google Search Console.
- Collect, clean, and analyze institutional data regarding enquiries, geographical patterns, and student demographics.
- Design dynamic dashboards and management reports using Microsoft Excel and Power BI to translate complex data into practical recommendations.
- Bachelor's degree or HND in Marketing, Statistics, Economics, Computer Science, Business, or a related field.
- Proven hands-on experience in digital marketing, SEO, social media management, and paid acquisition.
- Strong analytical skills with proficiency in Microsoft Excel, Power BI, and Google analytics tools.
- Excellent written communication abilities with a talent for impactful content creation.
- High level of integrity regarding data confidentiality and student information handling.
- Competitive salary package commensurate with experience.
- Opportunities for professional development in a world-class educational setting.
- A collaborative, supportive, and dynamic work environment in Abuja.