About the Role
Ascentech Services Limited is seeking a creative and experienced Copywriter with a strong background in FMCG, particularly in Personal Care, Skincare, and Hair Care. In this role, you will create compelling content that drives brand awareness, customer engagement, and product sales across various channels. If you have a passion for the beauty and personal care industry and know how to connect with consumers through words, we want to hear from you.
Key Responsibilities- Develop engaging copy for product campaigns, social media, websites, advertisements, and marketing materials.
- Create compelling product descriptions and promotional content specifically for personal care, skincare, and hair care products.
- Collaborate closely with the Marketing and Brand teams to develop creative campaign concepts and cohesive messaging.
- Research consumer trends and FMCG products to develop relevant, persuasive, and SEO-friendly content.
- Ensure all copy strictly aligns with brand tone, messaging, and overall marketing objectives.
- Edit and proofread content thoroughly for accuracy, clarity, tone, and grammatical consistency.
- Create tailored content optimized for different digital platforms and diverse target audiences.
- Bachelor Degree or HND in English, Mass Communication, Marketing, Communications, or a related field.
- 2 to 4 years of professional copywriting experience within the FMCG industry.
- Demonstrated experience in Personal Care, Skincare, Hair Care, or related consumer goods is strictly required.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Strong understanding of consumer marketing, brand communication, and digital content strategy.
- Creative mindset, highly detail-oriented, and capable of thriving within fast-paced, tight deadlines.
- Competitive salary and performance-based incentives.
- Opportunities for professional growth and career advancement within a leading recruitment and HR services firm.
- Dynamic, collaborative, and creative work environment.