About the Role
247Bet is a next-generation sports betting and gaming platform designed for Africa's connected, entertainment-focused audience. We prioritize social interaction, responsible gaming, and community connection. We're seeking a talented Copy and Content Writer to conceptualize and execute ideas through strategic use of language and creative writing across all consumer touchpoints.
Key Responsibilities- Develop persuasive short and long-form copy that establishes brand tone, promotes products, and drives target audience action
- Express ideas with clarity, brand consistency, and audience relevance across all platforms
- Conduct research into audience demographics, psychology, and market trends to ensure messaging resonates effectively
- Create engaging content for email campaigns, landing pages, social media, advertisements, and product descriptions
- Develop and maintain comprehensive content strategy aligned with brand pillars
- Create monthly content calendars for social and marketing channels
- Collaborate with designers, product, marketing, PR, and development teams on unified campaigns
- Integrate SEO strategies and keywords to maximize organic reach
- Develop FAQs using insights from marketing, product, and CRM teams
- Adapt copy for ATL and BTL channels with appropriate messaging for each platform
- 3+ years professional experience as a Copy and Content Writer for offline and online channels
- Strong portfolio demonstrating work across diverse industries and brands
- Expert command of grammar, vocabulary, and ability to simplify complex information
- Proven understanding of sales psychology, message hooks, and compelling CTAs
- Proficiency with content management systems, digital analytics platforms, and basic AI tools
- Capability to adapt tone and style across different products and platforms
- Bachelor's degree in Marketing, Communications, English, Journalism, or related field
- Creative awards and published works are advantageous