About the Role
I-Train Africa is a fast-growing EdTech startup with a vision to build an ecosystem of African youths equipped with the knowledge and skills to create the future we want. We achieve our mission through ABC: creating Awareness on necessary skills, providing Blueprint programs, and fostering a vibrant Community. We are currently looking for a talented Content Strategist / Copywriter to join our dynamic team and help amplify our voice across the African continent.
Key Responsibilities- Develop and execute comprehensive content strategies that align with I-Train Africa's vision and growth goals.
- Write engaging copy for various channels, including website, blog posts, social media, email newsletters, and marketing campaigns.
- Create compelling narratives around our Awareness, Blueprint, and Community (ABC) initiatives.
- Collaborate with the design, product, and marketing teams to produce high-impact multimedia content.
- Optimize all written content for SEO to drive organic traffic and improve search engine rankings.
- Manage the content calendar and ensure consistent publishing schedules across all digital platforms.
- Analyze content performance metrics and implement data-driven improvements to increase audience engagement.
- Proven experience working as a Content Strategist, Copywriter, or in a similar digital marketing role.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Deep understanding of SEO best practices, keyword research, and web traffic metrics.
- Ability to translate complex educational concepts into engaging, accessible content for African youth and women.
- Strong understanding of the EdTech landscape and digital trends in Nigeria and Africa.
- Excellent communication, interpersonal, and time-management skills.
- Relevant academic qualifications in Marketing, Communications, English, Journalism, or a related field.
- Competitive salary package commensurate with experience.
- Opportunities for professional growth and career advancement in a fast-paced EdTech startup.
- Collaborative, innovative, and inclusive remote work environment.
- Direct impact on empowering the next generation of African leaders and innovators.