About the Role
Promasidor is a leading multinational FMCG company dedicated to providing affordable, high-quality nutrition across Africa with iconic brands like Cowbell. We are seeking a dynamic Consumer & Market Insights Manager to spearhead our insight agenda across our Dairy, Culinary, and Beverages portfolios in Nigeria. In this pivotal role, you will act as a strategic partner to our Category Growth Squads, translating complex market data and consumer behavior into clear, actionable growth strategies.
Key Responsibilities- Build comprehensive insights into consumers, shoppers, retail dynamics, and emerging market trends to shape brand strategies.
- Partner with Category Growth Squads to translate market truth into high-impact growth bets and 90-day priorities.
- Design, manage, and execute end-to-end qualitative and quantitative research projects, managing agency relationships for high-quality outputs.
- Synthesize retail audit data, consumer panels, and ad hoc research into compelling, decision-ready reports and dashboards.
- Track NPD, category, and brand performance, providing regular updates to executive leadership on growth drivers and market shifts.
- Bachelor's degree in Business, Marketing, Economics, Statistics, Social Sciences, or a related field.
- 6 to 8 years of relevant consumer research, insights, or analytics experience within the FMCG or consumer goods industry.
- Demonstrated expertise in retail audit data (e.g., Nielsen/NIQ), consumer panels, and advanced data visualization tools like Tableau.
- Exceptional stakeholder management, storytelling, and analytical skills with a proven track record of influencing cross-functional teams.
- Competitive salary and performance-based bonus structure.
- Comprehensive health insurance and wellness benefits.
- Opportunities for professional development and continuous learning within a global FMCG leader.
- Dynamic, collaborative work environment with travel opportunities for market immersions and consumer research.