About the Role
Alan & Grant is recruiting a Chief Marketing Officer on behalf of our client, an innovative real estate development company dedicated to resolving the housing deficit in Africa. In this executive leadership role, you will provide strategic direction to drive market visibility, customer acquisition, and revenue growth across property sales, leasing, and development, positioning the organization as a true market leader.
Key Responsibilities- Develop and execute end-to-end marketing strategies for property sales, leasing, and new developments.
- Lead real estate market research, pricing insights, buyer behaviour analysis, and competitor mapping.
- Oversee digital marketing, project launches, PR, events, and community engagement initiatives.
- Drive lead-generation campaigns, sales funnel optimisation, and client conversion strategies.
- Manage marketing budgets and performance analytics for all campaigns and property portfolios.
- Strengthen brand visibility across traditional, digital, and experiential channels.
- Support sales teams with market intelligence, pricing strategy, and targeted marketing materials.
- Lead cross-functional collaboration with sales, development, and project teams for launch readiness.
- Ensure consistent brand messaging and compliance across all touchpoints and communications.
- Build and mentor the marketing team, driving capability development and performance excellence.
- Bachelor’s degree in Marketing, Business Administration, or Communications; an MBA is required.
- 10 to 12 years of senior marketing leadership experience, preferably within the real estate or related sector.
- Proven track record in property marketing, sales enablement, and successful project launch strategies.
- Strong understanding of digital real estate marketing, analytics, and customer insights.
- Excellent leadership, negotiation, and stakeholder management skills.
- Proficiency in digital marketing tools including Google Analytics, Meta Business Suite, and SEO/SEM tools.
- Strong knowledge of CRM systems such as HubSpot, Salesforce, or Zoho CRM.
- Competitive executive compensation package with performance-based bonuses.
- Opportunity to shape the future of real estate development and address Africa's housing deficit.
- Health insurance and wellness benefits.
- Dynamic, collaborative work environment with strong leadership visibility.