About the Role
AtusWest Microfinance Bank is a cutting-edge digital financial ecosystem designed to drive wealth building, community savings, and secure investments across Nigeria. Operating through our advanced digital banking and investment arms, we proudly cater to individuals, small traders, cooperatives, and corporate bodies. We are currently looking for passionate and strategic Business Marketers to expand our market reach and accelerate customer acquisition nationwide.
Key Responsibilities- Develop and execute comprehensive marketing campaigns that drive customer acquisition, engagement, and retention across various digital and offline channels.
- Conduct thorough market research to identify emerging industry trends, business opportunities, and competitive positioning within the Nigerian fintech and microfinance sector.
- Collaborate closely with sales and product teams to create impactful promotional strategies and localized campaigns for individuals, small traders, and cooperatives.
- Track, measure, and analyze campaign performance metrics regularly to optimize return on investment and report actionable insights to management.
- Identify and nurture strategic partnerships that enhance the AtusWest Microfinance Bank brand visibility and community trust.
- Proven professional experience in marketing strategy, business development, and successful campaign execution, preferably within the fintech or banking sector.
- Strong analytical skills with the ability to interpret data and proficiency in marketing analytics tools such as Google Analytics.
- Exceptional creativity and a strong knack for storytelling that resonates deeply with diverse Nigerian target audiences.
- Excellent communication, interpersonal, and presentation skills to effectively represent the brand to various stakeholders.
- A Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
- Competitive salary package with performance-based bonuses and financial incentives.
- Comprehensive health insurance coverage for you and your dependents.
- Dynamic, fast-paced, and collaborative work environment with ample opportunities for professional growth and career advancement.
- Continuous learning opportunities and professional development support.