About the Role
SNF Foods Limited is a leading FMCG marketing and distribution company driven by our mission to provide healthy, innovative consumer food products to the Nigerian market. We are currently seeking a commercially driven and results-oriented Business Development Manager to accelerate revenue growth, expand our market presence, and develop strategic business relationships across the HORECA, Institutional, and Modern Trade channels. In this vital role, you will spearhead the sales of our premium margarine products to commercial and institutional customers throughout Nigeria, playing a key part in our continued market expansion.
Key Responsibilities- Develop and execute comprehensive business development strategies to drive sales growth across HORECA, Institutional, and Modern Trade channels.
- Identify, prospect, and acquire new B2B customers including hotels, restaurants, catering companies, bakeries, and quick-service restaurants.
- Build and maintain strong, lasting relationships with key decision-makers such as procurement managers, executive chefs, and institutional buyers.
- Manage key accounts to optimize sales volume, improve customer retention, and maximize long-term profitability.
- Negotiate commercial terms, pricing structures, volume commitments, and supply agreements in strict alignment with company policies.
- Drive product trials, culinary sampling, and customer engagement initiatives to boost brand adoption and usage rates.
- Collaborate cross-functionally with Marketing, Supply Chain, Finance, and Customer Service teams to guarantee seamless order fulfilment.
- Monitor evolving market trends, competitor pricing strategies, and customer preferences to uncover fresh opportunities for growth.
- Bachelor's degree in Business Administration, Marketing, Sales, or a related professional discipline.
- Minimum of 10 years of proven B2B sales, business development, or key account management experience within the Nigerian market.
- Demonstrable success in developing and managing clients across HORECA, Institutional, and Modern Trade channels.
- Prior working experience in FMCG, food manufacturing, food ingredients, or related industries is strictly required.
- Specialized familiarity with margarine, edible fats and oils, bakery ingredients, or foodservice products will be a distinct advantage.
- Exceptional competencies in commercial negotiations, relationship management, and data-driven sales strategizing.
- Competitive salary and performance-based incentive structures.
- Opportunities for professional growth and career advancement within a rapidly expanding FMCG leader.
- Comprehensive health insurance coverage and other corporate welfare benefits.