About the Role
KingMakers is the leading sports and digital entertainment platform company across the African continent, dedicated to creating life-changing opportunities for individuals and communities through innovative technology. We are currently seeking a dynamic and detail-oriented Brand, Media & Influencer Marketing Specialist to drive the day-to-day execution of BetKing's brand, media, and influencer initiatives. In this operational engine role, you will manage projects end-to-end, coordinate creative and media agency partners, and ensure our campaigns consistently deliver on time, on budget, and to the highest brand standards.
Key Responsibilities- Manage day-to-day brand marketing projects from brief to delivery, maintaining timelines and resolving bottlenecks proactively.
- Serve as the primary liaison for creative agencies on above-the-line (ATL) campaigns, ensuring outputs align with brand guidelines.
- Collaborate with media agencies to review media plans, schedules, and campaign deliverables.
- Oversee permanent brand ambassadors and campaign-based influencers, ensuring content meets regulatory and brand standards.
- Maintain and organize BetKing's digital brand asset library to guarantee cross-functional consistency.
- Monitor competitor activities, compile regular market trend reports, and streamline vendor invoicing and procurement processes.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 3 years of experience in brand, media, or marketing project management within FMCG, gaming, telecoms, or agency environments.
- Proven track record of managing creative and media agencies alongside high-profile influencers.
- Strong analytical mindset with exceptional organizational and stakeholder management skills.
- Comprehensive understanding of ATL campaign development, procurement, and vendor management.
- Competitive salary and performance-based incentives.
- Comprehensive health insurance and wellness programs.
- Opportunities for professional growth within a leading African digital entertainment brand.
- Collaborative, fast-paced, and energetic work environment in Lagos.