About the Role
Lade Nigeria, officially Ladenigeria Crafts and Leather Works Limited, is seeking a talented and passionate Brand Marketer to join our creative team. Founded in 2019 and headquartered in Osogbo, Osun State, we are a distinguished bespoke footwear and leather manufacturing company specializing in handcrafted, custom leather shoes. We are committed to preserving traditional craftsmanship while providing local skills training and artisanal development opportunities.
Key Responsibilities- Develop and execute comprehensive brand marketing strategies to increase market visibility and customer engagement
- Create compelling content across digital and traditional marketing channels
- Build and maintain brand identity consistent with company values and positioning
- Conduct market research and competitive analysis to identify growth opportunities
- Manage social media presence and digital marketing campaigns
- Collaborate with design and production teams to align marketing initiatives with product offerings
- Monitor campaign performance and provide data-driven insights for optimization
- Support promotional events and brand activations
- Bachelor's degree in Marketing, Business, Communications, or related field
- Proven experience in brand marketing or similar marketing role
- Strong understanding of digital marketing platforms and tools
- Excellent written and verbal communication skills
- Creative thinking with analytical mindset
- Proficiency in social media management
- Passion for Nigerian craftsmanship and artisanal brands
- Competitive career growth opportunities
- Supportive and collaborative team environment
- Creative workplace fostering innovation
- Opportunity to build a premium Nigerian brand