Brand Manager (Family Wellness)

About the Role

Alfred & Victoria Associates is one of Nigeria’s leading ICT and business solutions companies. We are currently seeking a strategic and results-driven Brand Manager to oversee our growing family wellness product portfolio. In this role, you will combine brand management, commercial insight, digital marketing, and market analysis to build strong market presence and accelerate revenue growth across multiple channels in Nigeria.

• Develop and execute comprehensive brand and marketing strategies for family wellness products to achieve commercial objectives.
• Drive digital marketing initiatives across social media, e-commerce platforms, influencer networks, and online campaigns.
• Monitor consumer trends, competitor activities, and market opportunities within the consumer health and wellness industry.
• Analyze daily and monthly sales data against performance targets to recommend effective promotional interventions.
• Collaborate with sales and field teams to ensure consistent brand positioning across retail outlets, pharmacies, and digital touchpoints.
• Manage marketing budgets, digital advertising spend, and return on investment for all brand campaigns.

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
• Minimum of 5 years of proven experience in brand management, sales and marketing, or portfolio management.
• Prior experience in family wellness, consumer health, pharmaceuticals, FMCG, or personal care industries is strongly preferred.
• Strong expertise in digital marketing, e-commerce strategy, social media management, and consumer research.

• Competitive salary and performance-based incentives.
• Opportunities for professional growth and career advancement.
• Health insurance and supportive, innovative work culture.

Skills