About the Role
Alfred & Victoria Associates, a leading ICT and business solutions provider in Nigeria, is looking for a results-driven Brand Manager to take charge of our growing family wellness portfolio. In this role, you will blend strategic brand management, commercial insight, and digital marketing to build strong market visibility and accelerate sales growth across traditional and e-commerce channels.
Key Responsibilities- Develop and execute comprehensive brand and marketing strategies for family wellness products in alignment with business objectives and budgets.
- Drive digital marketing initiatives across social media, influencer partnerships, and e-commerce platforms to boost online engagement and sales.
- Monitor market trends, competitor activities, consumer preferences, and pricing to identify new commercial opportunities.
- Analyze daily, weekly, and monthly sales performance data to bridge gaps and implement effective promotional campaigns.
- Collaborate with sales and field teams to ensure consistent brand positioning across retail outlets, pharmacies, and digital touchpoints.
- Manage advertising budgets, track campaign ROI, and supervise the creation of creative marketing assets and product packaging.
- Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
- Minimum of 5 years of proven experience in brand management, portfolio management, or sales and marketing.
- Prior experience in family wellness, consumer health, pharmaceuticals, FMCG, or personal care industries is highly preferred.
- Demonstrated expertise in digital marketing, social media strategy, and e-commerce execution.
- Strong analytical skills for commercial performance tracking and consumer insight generation.
- Competitive salary package with performance-based incentives.
- Opportunities for professional growth and career advancement within a leading company.
- Dynamic, collaborative, and innovative work environment.