About the Role
Alfred & Victoria Associates, a leading ICT and business solutions company in Nigeria, is looking for a dynamic Brand Manager to oversee and expand our growing beauty and personal care portfolio. This exciting role combines strategic brand development, commercial insight, and digital marketing to elevate our brands and drive exceptional sales growth across multiple channels.
Key Responsibilities- Develop and execute comprehensive brand and marketing strategies for assigned beauty and personal care products aligned with business objectives.
- Lead digital marketing initiatives, social media presence, e-commerce strategies, and influencer marketing campaigns.
- Monitor market trends, consumer preferences, and competitor activities to identify new growth opportunities within the beauty industry.
- Analyze daily, weekly, and monthly sales performance data to recommend and implement effective commercial strategies.
- Plan and manage product promotions, marketing budgets, and high-impact brand activations.
- Supervise the creation of engaging creative assets, packaging communication, and promotional materials.
- Collaborate with sales and field teams by providing regular marketing briefs and comprehensive product training.
- Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of proven experience in brand management, portfolio management, or sales and marketing.
- Prior experience in the beauty, cosmetics, skincare, personal care, FMCG, or pharmaceutical industries is strongly preferred.
- Demonstrated expertise in digital marketing, social media strategy, and e-commerce growth.
- Strong analytical skills with a proven track record of managing products from strategy development to performance monitoring.
- Competitive salary and performance-based incentives.
- Health insurance and wellness benefits.
- Opportunities for professional development and career advancement within a leading Nigerian organization.
- Dynamic and collaborative work environment.