Lifecycle Marketing Manager

About the Role

Renmoney is seeking a dedicated Lifecycle Marketing Manager to champion data-driven customer journeys and portfolio management strategies. In this pivotal role, you will transition our approach from ad hoc campaigns to sustainable portfolio growth, treating our customer base as a dynamic asset to nurture. You will own the end-to-end execution of multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in-app platforms, partnering closely with Product, Data Science, and BI to elevate retention, CLV, and reactivation.

• Design and execute multi-channel lifecycle programs covering onboarding, activation, cross-sell, upgrade, renewal, and win-back journeys.
• Build and operate engagement platforms, managing journeys, segmentation, QA, frequency capping, and data governance.
• Conduct rigorous experimentation using A/B testing and control group holdouts to measure true incremental business impact.
• Monitor and report on cohort retention, funnel conversion, CLV signals, and campaign ROI.
• Develop nurture journeys specifically tailored for SME and B2B customers in the Nigerian market.
• Collaborate with Data Science and BI teams to refine churn signals, customer segments, and automation data feeds.

• Minimum of 3 years of professional experience in Lifecycle Marketing, CRM, or Retention, ideally within fintech or financial services.
• Proven hands-on experience building and launching customer journeys using Customer.io or comparable platforms.
• Strong understanding of experiment design, control group holdouts, and incrementality measurement.
• Solid analytical skills with proficiency in segmentation, attribution, and tools like Mixpanel, Power BI, and spreadsheets.
• Exceptional project management and cross-functional collaboration skills.

• Competitive salary and comprehensive benefits package.
• Opportunity to own a major growth lever and directly influence customer lifetime value at a leading Nigerian fintech.
• Exposure to cutting-edge marketing technology and data-driven experimentation frameworks.
• Collaborative work environment focused on solving meaningful financial challenges for everyday Nigerians and SMEs.

Skills