About the Role
Alfred & Victoria Associates is seeking a dynamic and results-driven Brand Manager to oversee our growing beauty and personal care portfolio in Nigeria. In this role, you will be instrumental in combining strategic brand management, commercial insight, and digital marketing to build strong consumer brands and accelerate sales growth across multiple channels.
Key Responsibilities- Develop and execute comprehensive brand and marketing strategies for assigned beauty products to achieve commercial objectives.
- Lead digital marketing campaigns, social media management, influencer partnerships, and e-commerce initiatives.
- Monitor market trends, consumer behavior, and competitor activities to identify new growth opportunities.
- Analyze daily, weekly, and monthly sales performance data to implement effective promotional strategies.
- Supervise the creation of engaging marketing assets, product content, and packaging communications.
- Coordinate product launches, retail activations, and promotional campaigns across digital and physical touchpoints.
- Train sales and field teams on product features, positioning, and competitive advantages.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of proven experience in brand management, portfolio management, or sales and marketing.
- Prior experience in the beauty, cosmetics, skincare, personal care, FMCG, or wellness industry is strongly preferred.
- Demonstrated success in managing brands from strategy development through execution and ROI monitoring.
- Strong expertise in digital marketing, e-commerce, social media strategy, and consumer insights.
- Competitive salary and performance-based incentives.
- Opportunities for professional growth and career advancement.
- Health insurance and other standard employee benefits.
- A collaborative, innovative, and fast-paced work environment.