About the Role
Flour Mills of Nigeria Plc, a prominent leader in the Nigerian manufacturing sector and home to the iconic Golden Penny brand, is seeking a talented and strategic Brand Manager B2C. In this exciting role, you will drive brand growth, strengthen market presence, and enhance consumer engagement by developing, executing, and optimizing innovative brand strategies for our assigned food product categories.
Key Responsibilities- Develop and implement comprehensive brand strategies to achieve volume, revenue, and market share targets across assigned B2C product categories.
- Identify emerging market trends, deep consumer insights, and profitable growth opportunities within the Nigerian food sector.
- Lead end-to-end brand planning, including positioning, messaging, and robust identity development.
- Initiate product innovation ideas and coordinate cross-functional teams for successful new product development.
- Manage brand budgets efficiently, allocating resources strategically to maximize return on investment.
- Collaborate closely with Sales, Trade Marketing, and Production departments to ensure brand consistency and product availability across all retail channels.
- Build and maintain strong agency partnerships while overseeing creative and media deliverables.
- Drive engaging promotional activities and evaluate their overall impact on consumer behavior and sales performance.
- Possession of a Bachelor's degree (BSc) or Higher National Diploma (HND) in Marketing, Business Administration, Mass Communication, or a related discipline.
- 5 to 7 years of proven brand management experience, preferably within the fast-moving consumer goods (FMCG) or food manufacturing industry.
- Demonstrated expertise in brand strategy, market positioning, and consumer behavior analysis.
- Strong analytical, project management, and cross-functional leadership skills with exceptional creativity and communication abilities.
- Added Advantage: Prior practical experience in digital marketing, product innovation, or trade marketing.
- Competitive salary and performance-based incentive structures.
- Comprehensive medical coverage and health insurance benefits.
- Opportunities for professional development, continuous learning, and career advancement within a leading multinational organization.
- A collaborative, innovative work environment supporting professional growth and impactful contributions.