About the Role
Perfetti Van Melle, a global leader in the confectionery industry and the producer of beloved brands such as Mentos, Chupa Chups, and Alpenliebe, is looking for an experienced and talented Brand Manager to join our vibrant team in Nigeria. In this role, you will be instrumental in shaping our market presence, driving brand equity, and leading innovative campaigns that delight consumers across the region. If you possess a passion for marketing excellence and a strong understanding of the fast-moving consumer goods sector, we invite you to advance your career with a globally recognized organization.
Key Responsibilities- Drive the implementation of local marketing strategies in alignment with overall company objectives and growth targets.
- Prepare comprehensive Annual Country and Brand Plans for the marketing function with the support of the Category Manager.
- Lead brand management and corporate identity initiatives, including portfolio management, product renovation, and reengineering.
- Monitor brand profitability closely and propose strategic corrective measures, including pricing strategies and product enhancements.
- Maintain robust internal communications to ensure cross-functional alignment with marketing objectives and project timelines.
- Analyze periodic market data to measure volume and market share growth against strategic plans, recommending proactive adjustments.
- Conduct regular field visits and collaborate with the sales team to gather competitor intelligence, monitor promotions, and track new product launches.
- Drive the innovation agenda in response to evolving consumer trends through close collaboration with Product & Technology and Global Brand teams.
- Partner effectively with creative and design agencies to execute high-impact campaigns and flawless new product launches.
- Manage budgetary controls, invoice tracking, and purchase order processes accurately.
- Demonstrated sound knowledge of the Nigerian consumer market and media landscape.
- Proven experience in developing highly effective communication materials, including television commercials and digital campaigns.
- Strong multi-project management skills with the ability to lead multiple initiatives simultaneously under tight deadlines.
- Exceptional written and verbal communication skills with strong stakeholder management abilities.
- Experience working with and successfully managing third-party agencies and strategic external partners.
- Solid background in budgetary and cost control management, competitive intelligence, and consumer insights.
- Extensive experience in driving new product developments from conception to market launch.
- Competitive salary and performance-based incentives.
- Comprehensive health insurance and wellness programs.
- Opportunities for professional growth and international career exposure within a global organization.
- A collaborative, dynamic, and innovative work culture.