Digital Marketing Specialist

Swift Consulting | Lagos, Nigeria

Full-Time Posted today 2 views

About the Role

Swift Consulting is a premier business support organization offering diverse services including HR consulting, facility management, and education consulting across Nigeria. We are seeking a creative and results-driven Digital Marketing Specialist to manage our digital marketing activities, strengthen our online presence, and drive customer engagement. If you are passionate about digital strategy and eager to accelerate business productivity, we want to hear from you.

Key Responsibilities
  • Develop and implement comprehensive social media marketing strategies to promote our services.
  • Plan, manage, and optimize paid digital advertising campaigns across various platforms.
  • Analyze campaign performance metrics and prepare actionable reports with recommendations for continuous improvement.
  • Implement effective SEO strategies to boost organic search visibility and website traffic.
  • Create, coordinate, and schedule engaging multimedia content for multiple digital platforms.
  • Manage end-to-end email marketing activities and lead nurturing campaigns.
  • Monitor emerging digital marketing trends and identify innovative opportunities to improve online audience engagement.
  • Track overall marketing performance using analytics tools to ensure return on investment.
Qualifications
  • Bachelor's Degree or relevant certification in Marketing, Communications, or a related field.
  • Minimum of 2 years of proven hands-on experience in digital marketing.
  • Strong working knowledge of social media marketing, digital advertising, and campaign optimization.
  • Proficiency with essential marketing tools such as Google Analytics, Meta Ads Manager, Google Ads, and Canva.
  • Solid understanding of SEO, content marketing, and email automation platforms.
  • Excellent written, verbal, and interpersonal communication skills.
Benefits
  • Competitive salary package with performance-based incentives.
  • Opportunities for professional development and continuous learning.
  • Collaborative and vibrant work environment within a leading Nigerian consulting firm.

Skills

Digital Marketing Social Media Marketing SEO Google Ads Meta Ads Manager Google Analytics Content Marketing Email Marketing

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