About the Role
Seven Up Bottling Company, a leading player in the Nigerian beverage industry, is looking for a dynamic and visionary Brand Manager to join our high-performing marketing team. In this role, you will be responsible for developing and executing comprehensive brand strategies that resonate with consumers, drive market growth, and strengthen our position as an industry leader. If you have a passion for pop culture, consumer behavior, and building iconic brands, we want to hear from you.
Key Responsibilities- Develop and execute innovative brand strategies, product launches, and integrated marketing campaigns.
- Manage end-to-end brand positioning, messaging, and consumer engagement initiatives across traditional and digital channels.
- Analyze market trends, consumer insights, and competitor performance to identify growth opportunities.
- Collaborate cross-functionally with sales, trade marketing, and creative agencies to ensure consistent brand execution.
- Monitor brand performance metrics, ROI on marketing investments, and manage annual brand budgets effectively.
- Minimum of 6 years of progressive marketing experience, with at least 3 years specifically in brand management.
- Prior experience in the Fast-Moving Consumer Goods (FMCG) or consumer goods industry is strongly preferred.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven track record of successfully launching campaigns and managing brand portfolios.
- Exceptional leadership, project management, and analytical skills.
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance and wellness programs.
- Opportunities for professional development and career advancement within a global brand.
- A vibrant, collaborative, and dynamic work environment.