About the Role
Are you a creative and commercially savvy marketer looking to shape the future of a growing fashion and lifestyle brand in Nigeria? We are seeking a strategic Brand and Marketing Manager to lead our brand positioning, digital marketing, and impactful campaigns that translate customer interest into lasting loyalty.
Key Responsibilities- Develop and execute comprehensive brand and marketing strategies aligned with business goals and market trends.
- Plan and coordinate end-to-end campaigns for new product collections, seasonal promotions, and brand activations.
- Manage digital marketing channels, social media presence, content creation, and performance-driven paid advertising.
- Identify, secure, and manage strategic partnerships, influencer collaborations, and high-impact events.
- Analyze customer behavior and campaign performance metrics to optimize ROI and drive revenue growth.
- Manage the marketing budget, agency relationships, and cross-functional project timelines efficiently.
- Bachelor degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 4 years of proven brand or marketing experience, ideally within fashion, retail, or consumer-facing lifestyle sectors.
- Strong portfolio demonstrating successful campaigns and measurable sales or audience growth.
- Deep understanding of digital marketing, social media algorithms, content strategy, and e-commerce.
- Exceptional project management, budgeting, and stakeholder engagement skills.
- Competitive salary with performance-based incentives.
- Opportunities for professional growth and leadership development in a fast-paced retail environment.
- A vibrant, creative workplace culture that values innovation and collaboration.