About the Role
Perfetti Van Melle, a global leader in the confectionery industry and the proud maker of beloved brands like Mentos, Chupa Chups, and Alpenliebe, is looking for a dynamic and results-driven Brand Manager to join our vibrant team in Nigeria. In this pivotal role, you will be responsible for shaping the market presence of our world-class portfolio, driving brand growth, and delighting consumers across the region with innovative marketing strategies.
Key Responsibilities- Drive the implementation of the comprehensive marketing strategy in alignment with overarching company objectives.
- Collaborate with the Category Manager to prepare robust Annual Country and Brand Plans for the Marketing function.
- Take lead responsibility for brand management, corporate identity, portfolio management, and product renovation.
- Monitor brand profitability closely and propose strategic corrective measures, including pricing strategies and product enhancements.
- Maintain proactive market intelligence by tracking competitor activities, consumer promotions, and new product launches through regular field visits and close sales collaboration.
- Spearhead the innovation agenda based on evolving consumer trends in partnership with Global Brand Teams and P&T.
- Manage end-to-end new product development and launch processes while working effectively with creative and design agencies.
- Oversee accurate invoicing, purchase order processing, and efficient budgetary and cost control management.
- Proven professional experience in brand management within the Fast-Moving Consumer Goods (FMCG) sector, preferably in Nigeria.
- Deep understanding and sound knowledge of the Nigerian media landscape, consumer behavior, and market dynamics.
- Demonstrated success in developing impactful communication materials, including television commercials and digital campaigns.
- Strong track record of effectively managing third-party agencies and cross-functional internal teams.
- Exceptional project management, budgeting, and financial analysis skills with strong competitive intelligence capabilities.
- Excellent written and verbal communication skills with the ability to influence stakeholders at all levels.
- Competitive salary and performance-based incentive structures.
- Comprehensive health insurance and wellness benefits.
- Opportunities for professional development within a multinational organization.
- A dynamic, creative, and collaborative work culture with global exposure.