About the Role
Evans Industries Limited, a subsidiary of the Ekulo Group of Companies and maker of household favorites like Eva, Hawaii, and Meditol soaps, is seeking a dynamic Brand Manager. In this role, you will lead the strategic direction, positioning, and marketing campaigns for our market-leading home and personal care product lines.
Key Responsibilities- Develop and execute comprehensive brand strategies aligned with company growth objectives and target demographics.
- Define distinct brand positioning and manage visual identity, packaging, and brand guidelines.
- Conduct thorough market research and consumer sentiment analysis to identify emerging trends and growth opportunities.
- Plan and oversee integrated marketing communication plans spanning digital, traditional advertising, public relations, and social media.
- Collaborate closely with sales, product development, and creative teams to ensure consistent messaging and execution.
- Monitor key performance metrics and assess campaign effectiveness to maximize return on investment and strengthen brand equity.
- Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree or MBA is an added advantage.
- Minimum of 5 years of proven brand management experience, ideally within the fast-moving consumer goods (FMCG) manufacturing sector.
- Strong strategic thinking, analytical skills, and proficiency in translating market insights into actionable strategies.
- Exceptional communication, presentation, and stakeholder management skills.
- Demonstrated creative ability in developing innovative marketing campaigns and memorable brand experiences.
- Competitive salary and performance-based incentives.
- Comprehensive health insurance and wellness programs.
- Opportunities for professional growth within a well-established international group of companies.
- A collaborative, dynamic, and ISO-certified work environment.