About the Role
Olam Nigeria Limited is looking for a dynamic and visionary Brand Manager to lead our product marketing initiatives and strengthen our market leadership. Operating from seed to shelf, we are a leading agri-business committed to responsible growth and sustainable value creation across diverse product platforms. In this role, you will play a pivotal part in shaping brand strategies, executing impactful marketing campaigns, and driving overall business profitability.
Key Responsibilities- Develop and execute comprehensive brand strategies aligned with overall business objectives to drive market share and profitability.
- Manage the end-to-end execution of marketing campaigns, product launches, and promotional activities across multiple channels.
- Conduct thorough market research and consumer analysis to identify emerging trends, customer needs, and competitive landscapes.
- Monitor brand performance metrics, financial KPIs, and ROI on marketing investments, recommending continuous improvements.
- Collaborate cross-functionally with sales, supply chain, and external agency partners to ensure seamless product delivery and brand consistency.
- Maintain operational effectiveness by managing brand budgets and optimizing resource allocation for maximum impact.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field; a Master's degree or relevant professional certification is an added advantage.
- Minimum of 4 to 6 years of proven brand management or product marketing experience within the FMCG or agri-business sector in Nigeria.
- Strong strategic thinking abilities with a demonstrable track record of successful brand campaigns and product launches.
- Exceptional analytical skills, with proficiency in interpreting market data and consumer insights.
- Outstanding leadership, communication, and project management skills to drive organizational effectiveness.
- Competitive salary and performance-based bonus structure.
- Comprehensive health insurance coverage for employee and dependents.
- Opportunities for continuous professional development and global career growth.
- Dynamic, inclusive, and sustainable corporate work culture.