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Brand & Content Strategist

Krystal Digital Solutions Limited | Abuja, Nigeria

Full-Time Posted today 0 views

About the Role

Krystal Digital Solutions Limited is a fast-growing Information and Communications Technology company specializing in the development, research, and deployment of customized software applications. We are currently looking for a creative and results-driven Brand & Content Strategist to elevate our market presence, shape our product messaging, and engage our target audience across multiple digital channels. If you are passionate about technology, storytelling, and strategic marketing, we want you on our team.

Key Responsibilities
  • Develop and execute comprehensive brand positioning and product messaging strategies.
  • Manage LinkedIn, X, and other social media platforms to build brand authority and community engagement.
  • Design and implement robust content strategies, copywriting initiatives, and compelling brand storytelling.
  • Drive SEO initiatives and optimize website visibility to increase organic traffic and lead generation.
  • Execute targeted email marketing campaigns for audience nurturing and retention.
  • Leverage performance marketing, analytics, and reporting tools to measure campaign success and ROI.
  • Identify and secure media relations, strategic partnerships, and event opportunities.
  • Collaborate cross-functionally to manage multiple marketing projects seamlessly.

Qualifications
  • 2 to 4 years of proven professional experience in digital marketing and brand strategy.
  • Demonstrated expertise in content creation, copywriting, and narrative development.
  • Hands-on experience with SEO best practices, Google Analytics, Meta Business Suite, Google Ads, and industry-standard email marketing tools.
  • Strong analytical mindset with the ability to interpret data and drive data-backed decisions.
  • Exceptional project management, multitasking, and collaborative teamwork skills.
  • Prior experience marketing technology products or ICT services will be an added advantage.

Benefits
  • Competitive salary package within the Nigerian tech ecosystem.
  • Opportunities for professional growth and continuous learning in a fast-paced environment.
  • Collaborative and innovative work culture surrounded by top-tier technology experts.
  • Health insurance and other corporate welfare benefits.

Skills

Brand Strategy Content Strategy Copywriting SEO Google Analytics Social Media Management Email Marketing Performance Marketing
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