About the Role
CINQTEOS Group is looking for a dynamic Brand & Content Marketing Manager to lead strategic marketing efforts for our fashion brand, 3ybal. You will shape how our brand is experienced by developing compelling stories, managing engaging content, executing targeted campaigns, and building a vibrant community across Nigeria and the wider African market.
Key Responsibilities- Develop and execute comprehensive brand and content strategies that align with 3ybal's identity and business objectives.
- Plan and manage multi-channel content calendars across Instagram, TikTok, and other digital platforms.
- Coordinate product launches, seasonal campaigns, and brand activations alongside photographers, models, and creative talent.
- Manage paid and organic social media campaigns utilizing Meta Ads Manager and TikTok Ads Manager to drive customer acquisition.
- Monitor engagement metrics and campaign performance, delivering actionable insights to optimize return on investment.
- 3 to 5 years of proven experience in brand, content, or digital marketing within fashion, lifestyle, beauty, or consumer goods.
- Demonstrated success in managing integrated marketing campaigns that combine organic storytelling and paid social advertising.
- Exceptional copywriting, content creation, and visual storytelling capabilities.
- Hands-on proficiency with Meta Business Suite, TikTok Analytics, Google Analytics, Canva, and CapCut.
- Strong project management skills with a keen eye for African fashion, culture, and design aesthetics.
- Shape the voice and market growth of an ambitious, purpose-driven African fashion brand.
- Work in a collaborative, fast-paced environment that encourages creative freedom and professional development.
- Collaborate directly with founders to scale an emerging leader in the African retail landscape.