About the Role
Ascentech Services Limited is hiring a dynamic and commercially driven Brand and Marketing Manager to lead brand growth, marketing campaigns, and market expansion for our client in the consumer goods sector. In this strategic role, you will spearhead initiatives tailored specifically to the UK and European markets, combining brand strategy with exceptional execution to drive visibility and sales growth.
Key Responsibilities- Develop and execute comprehensive brand and marketing strategies to strengthen awareness, market positioning, and consumer engagement across European territories.
- Plan and manage integrated marketing campaigns spanning digital channels, social media, PR, retail, and experiential brand activations.
- Drive trade marketing and retail visibility by collaborating closely with sales teams to enhance product presence and consumer demand.
- Lead impactful product launches, promotional roadshows, product sampling, and strategic consumer engagement activities.
- Analyze consumer behavior, emerging market trends, and competitor activities to identify lucrative growth opportunities.
- Manage external partnerships including creative agencies, media houses, influencers, and vendors to optimize campaign delivery.
- Track marketing budgets, campaign performance, and return on investment, delivering regular data-driven reports to senior management.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 4 to 10 years of professional experience in brand management, marketing, or consumer-facing commercial functions.
- Mandatory proven professional experience successfully managing brands within the UK and/or European market.
- Demonstrated industry background within FMCG, Food and Beverage, Consumer Goods, or Retail sectors.
- Strong expertise in brand strategy, integrated campaigns, trade marketing, and digital marketing analytics.
- Exceptional communication, project management, and stakeholder engagement skills.
- Competitive salary and performance-based incentives.
- Opportunity to manage international brands and scale campaigns for the European market.
- Collaborative and professional working environment with career growth opportunities.