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Brand and Marketing Manager

PPC Limited | Lagos, Nigeria

Full-Time Posted today 2 views

About the Role

PPC Limited, a leading Systems Engineering and Integration Company with over 30 years of excellence delivering turnkey solutions across telecommunications, energy, health, transport, and building management, is looking for a dynamic Brand and Marketing Manager. In this role, you will champion our brand equity and support revenue generation by implementing innovative, broad-based, and targeted marketing initiatives that feed sales pipelines across all business units. You will collaborate closely with commercial teams, call center units, and group marketing to execute high-impact strategies.

Key Responsibilities
  • Develop and deliver compelling campaigns and activities across digital, online, and offline ATL channels to generate commercial awareness and active customer consideration.
  • Deploy customer-centric marketing strategies and tactical plans synchronized with corporate strategic objectives to penetrate target markets.
  • Provide actionable customer and market insights to guide sales efforts, maximizing profitability and achieving business targets.
  • Conduct continuous market intelligence gathering, analyzing competition, potential opportunities, and threats within assigned territories.
  • Measure and report performance of all assigned marketing campaigns, assessing return on investment (ROI) and reporting progress to leadership.
  • Drive New Product Introduction (NPI) and effective product positioning across key commercial areas.
  • Build, manage, and leverage strategic relationships with media partners, original equipment manufacturers (OEMs), and key vendors.
Qualifications
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Minimum of 5 years of proven experience in brand management, marketing, or commercial roles, preferably within the engineering, technology, or systems integration sectors.
  • Demonstrated success in developing and executing integrated online and offline marketing campaigns that drive revenue.
  • Strong analytical skills with the ability to translate market insights and data into actionable commercial strategies.
  • Exceptional relationship-building, communication, and stakeholder management abilities.
Benefits
  • Competitive salary and performance-based incentives.
  • Comprehensive health insurance coverage.
  • Opportunities for professional development and career advancement within a market-leading engineering firm.
  • Dynamic and collaborative work environment.

Skills

Brand Management Digital Marketing Market Intelligence Campaign Management ROI Analysis Vendor Management Product Positioning B2B Marketing
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