About the Role
BIC Nigeria seeks an experienced Associate Manager for Stationery Trade Marketing to develop and execute innovative trade marketing strategies that drive market penetration, distribution growth, and consumer demand across our stationery category. This role bridges global brand strategy with local market execution, leveraging deep understanding of Nigeria's unique wholesale, distribution, and emerging retail channels.
Key Responsibilities- Develop and implement annual trade marketing plans aligned with cluster growth objectives and stationery acceleration priorities in Nigeria
- Translate global and regional strategies into locally-relevant trade initiatives that drive penetration and visibility
- Manage distributor relationships as primary marketing counterpart, building capabilities through training and best-practice sharing
- Define and deploy merchandising guidelines; ensure excellence in POSM execution, activations, and promotions across all channels
- Manage trade marketing budgets, track ROI, and continuously optimize resource allocation and execution effectiveness
- Monitor market, competitor, and shopper data; conduct regular store visits and competitive intelligence gathering
- Collaborate cross-functionally with Marketing, Sales, and Supply teams to ensure strategic alignment
- Track KPIs including sales growth, market share, distribution metrics, and campaign ROI
- University degree in Marketing, Business, Engineering, or equivalent
- Minimum 5 years trade marketing experience in FMCG companies
- Proven experience in multi-market or distributor-led environments; Egypt experience is advantageous
- Fluent English (written and spoken)
- Proficient in MS Office, intermediate-advanced Excel and PowerPoint
- Familiarity with merchandising, POSM agencies, Revenue Growth Management principles
- Strong analytical and strategic planning capabilities