About the Role
BIC Nigeria seeks an experienced Associate Manager, Trade Marketing for Shavers & Lighters to spearhead trade marketing activities across the country. You will translate regional and global strategies into locally relevant commercial plans, focusing on distribution expansion, channel development, and execution excellence. This role is pivotal in driving sustainable, profitable growth across traditional trade, bookstores, and modern retail channels while building strong distributor partnerships and establishing foundational trade marketing capabilities.
Key Responsibilities- Develop and implement annual Trade Marketing plans by category and channel, aligned with cluster growth objectives and Nigeria's stationeries acceleration priority
- Translate global brand strategies into locally relevant initiatives addressing traditional trade dominance, wholesalers, and sub-distributors
- Serve as primary marketing counterpart to distributors, building capabilities through training and best-practice sharing
- Define merchandising and visibility guidelines; ensure best-in-class execution of POSM, activations, and promotions across all channels
- Manage Trade Marketing budgets with optimal resource allocation, tracking ROI and improving spend efficiency
- Conduct market intelligence gathering through store visits and competitive analysis; prepare monthly value chain reports
- Monitor KPIs including sales growth, market share, distribution metrics, and in-store execution quality
- Collaborate cross-functionally with Marketing, Sales, and Supply teams to ensure strategic alignment
- University degree in Marketing, Business, Engineering, or equivalent
- Minimum 5 years Trade Marketing experience in FMCG companies
- Proficiency in MS Office, Excel, and PowerPoint
- Fluent English proficiency (written and spoken)
- Experience with merchandising, POSM agencies, and Revenue Growth Management principles
- Multi-market or distributor-led environment experience preferred