About the Role
Flour Mills of Nigeria Plc is a household name and a leader in the Nigerian manufacturing and FMCG sector, renowned for our iconic Golden Penny brand. We are currently looking for a dynamic and results-driven Assistant Manager, Trade Development to oversee our Oil, Fats and Cereal Products Category in the West region. In this strategic role, you will be instrumental in expanding our market presence, optimizing route-to-market strategies, and strengthening our footprint across key retail and wholesale channels.
Key Responsibilities- Oversee and manage multiple Key Distributors (KDs) to ensure efficient trade development for the Oil, Fats and Cereal Products portfolio.
- Drive the achievement of sales volume and value targets through tailored market expansion strategies across assigned territories.
- Lead direct-to-retail redistribution initiatives, coordinating van sales and open market sales teams to improve product availability and brand visibility.
- Enforce Standard Operating Procedures (SOPs) for route planning and ensure the optimal utilization of sales automation tools.
- Expand territory coverage by establishing and optimizing sub-distributor networks, focusing on deepening penetration for all category SKUs.
- Coach, mentor, and supervise Sales Development Officers (SDOs) and field teams to build robust execution capabilities.
- Develop and execute comprehensive Joint Business Plans (JBPs) with Key Distributors to foster category growth and market share gains.
- Analyze competitor activities and emerging category trends, providing actionable insights and strategic recommendations to management.
- Bachelor’s Degree in Business Administration, Marketing, or a related commercial field.
- Minimum of 5 to 7 years of cognate sales experience within the FMCG sector, with a strong focus on redistribution sales.
- Mandatory and demonstrable experience specifically within the Oil, Fats, and Cereal Products Category.
- Deep understanding of FMCG redistribution models, Route-to-Market (RTM) strategies, and territory management in Nigeria.
- Proven track record of managing large Key Distributor networks and consistently delivering aggressive sales targets.
- Exceptional leadership, communication, analytical, and stakeholder management skills.
- Competitive salary and performance-based bonus structure.
- Comprehensive health insurance and medical coverage for employees and dependents.
- Opportunities for continuous professional development and career advancement within a leading multinational brand.
- A collaborative, fast-paced, and dynamic work environment with top-tier industry professionals.