About the Role
Seven Up Bottling Company, a leading beverage manufacturer in Nigeria, is looking for a dynamic and results-driven Assistant Activation Manager to support our marketing team. In this exciting role, you will help plan, execute, and evaluate impactful consumer, trade, and experiential brand activations that connect our iconic brands with millions of consumers nationwide.
Key Responsibilities- Support the development and execution of brand activation plans aligned with overall marketing and business objectives.
- Coordinate experiential campaigns, roadshows, sampling activities, and product launches across assigned locations.
- Manage relationships with marketing agencies, vendors, and promoters to ensure timely and high-quality delivery.
- Monitor activation budgets, track expenditure, and ensure proper documentation of project expenses.
- Track key performance indicators including consumer reach, engagement, and conversion metrics, delivering detailed post-activation reports.
- Collaborate cross-functionally with Brand Marketing, Sales, Trade Marketing, and Procurement teams to ensure seamless campaign execution.
- Bachelor degree in Marketing, Business Administration, Communications, or a related discipline.
- 3 to 5 years of relevant experience in brand activation, experiential marketing, consumer marketing, or trade marketing.
- Mandatory previous working experience within the FMCG or beverage industry.
- Demonstrated success in managing on-ground activations, events, and external agency partners.
- Strong project management, communication, and analytical skills.
- Competitive salary and performance-based incentives.
- Comprehensive health insurance and wellness benefits.
- Opportunities for professional growth and career advancement within a leading global brand.
- Dynamic and collaborative work environment.