About the Role
BIC Nigeria, Africa’s premier agribusiness company dedicated to transforming agriculture and ensuring food availability, is seeking a results-driven Area Sales Supervisor to join our growing team in Abuja. In this pivotal field-based role, you will lead and coach a team of Sales Representatives to maximize product visibility, expand our distribution network, and drive revenue growth across assigned territories.
Key Responsibilities- Deliver comprehensive sales and gross profit (GP) targets across all assigned product categories within the territory.
- Manage, mentor, and monitor Sales Representatives through regular field accompaniments and performance reviews.
- Develop and optimize route and journey plans to maximize territory coverage and outlet penetration.
- Drive numeric and weighted distribution while actively identifying and securing new sales opportunities.
- Monitor the flawless execution of promotions, merchandising, visibility initiatives, and new product launches.
- Ensure optimal stock availability, efficient order generation, delivery follow-up, and timely cash collection.
- Track competitor pricing, market trends, and activities, providing actionable insights to the Regional Sales Manager.
- Proven professional experience in FMCG Sales or Business Development within the Nigerian market.
- Demonstrated prior experience leading, coaching, and motivating a team of sales representatives.
- Strong understanding of territory management, route-to-market planning, and distributor/wholesaler networks.
- Exceptional commercial, negotiation, and analytical skills with the ability to interpret market data.
- Excellent communication and relationship-building abilities with diverse internal and external stakeholders.
- Self-driven, highly organized, and comfortable operating in a fast-paced, field-based environment.
- Willingness and flexibility to travel regularly within the assigned territory.
- Competitive salary package with performance-based incentives.
- Opportunities for professional growth and career advancement within a leading agribusiness.
- Comprehensive health insurance and other corporate benefits.
- Dynamic, impact-driven work culture with a collaborative team.