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Area Sales Representative - North West

BIC Nigeria | Nigeria, Nigeria

Full-Time Posted 1 day ago 3 views

About the Role

BIC Nigeria, Africa’s premier agribusiness and consumer goods leader, is looking for a dynamic and results-driven Area Sales Representative to join our growing team in the North West region. In this exciting role, you will be responsible for driving sales growth, optimizing product distribution, and executing trade marketing initiatives across your assigned territory. If you are passionate about the Fast-Moving Consumer Goods (FMCG) sector and thrive in a fast-paced environment, we want you to help us expand our market footprint and deliver exceptional value to our customers.

Key Responsibilities
  • Generate sales orders and ensure timely product delivery across assigned sales areas and retail outlets.
  • Drive efficient retail redistribution of all BIC products, including Lucky Stationery Nigeria lines, ensuring maximum market penetration.
  • Develop and execute a strategic coverage plan for the territory to maximize outlet reach and frequency.
  • Identify and pursue new sales opportunities to continuously expand our customer base and market share.
  • Review sales performance regularly with regional managers against agreed volume and value targets.
  • Implement Sales Force Automation (SFA) projects, promotional campaigns, and Point of Sale Materials (POSM) flawlessly.

Qualifications
  • 3 to 5 years of proven experience in FMCG sales or business development.
  • Strong business acumen with exceptional negotiation, analytical, and problem-solving skills.
  • Demonstrated ability to work under pressure, meet tight deadlines, and act as a self-starter.
  • Excellent relationship-building skills with both internal teams and external customers.
  • High energy, passion, and commitment to achieving company objectives.

Benefits
  • Competitive salary package with performance-based incentives.
  • Comprehensive health insurance and wellness benefits.
  • Opportunities for professional growth and career advancement within a leading African enterprise.
  • Dynamic and collaborative work environment.

Skills

FMCG Sales Distribution Management Territory Planning Negotiation Retail Redistribution Sales Force Automation
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