About the Role
BIC Nigeria is Africa's premier agribusiness company solving problems in agriculture and ensuring food availability through efficient farming and food production methods, thereby raising agribusiness models. We are currently looking for a results-driven Area Sales Representative to join our commercial team in Lagos, Nigeria. In this role, you will be responsible for driving sales, expanding distribution, and executing in-market strategies across your assigned territory while building strong customer relationships and identifying new opportunities to grow our FMCG business.
Key Responsibilities- Generate sales orders and ensure timely delivery of products across assigned sales areas and retail outlets.
- Execute efficient retail redistribution of all BIC products, including Lucky Stationery Nigeria, ensuring effective coverage of relevant outlets.
- Conduct regular performance reviews with regional managers and customers in line with agreed-upon sales targets.
- Develop and execute a comprehensive coverage plan for the designated territory to maximize market penetration.
- Identify and pursue new sales opportunities within designated sales areas to expand our market share.
- Ensure flawless implementation of the Sales Force Automation (SFA) system and other strategic sales projects.
- Execute promotional activities flawlessly and ensure optimal deployment of Point of Sale Materials (POSM).
- Bachelor's degree in Business Administration, Marketing, Agribusiness, or a related field.
- 3-5 years of proven relevant experience in FMCG sales or business development within the Nigerian market.
- Demonstrated ability to meet and exceed sales volume and value targets.
- Strong negotiation, analytical, and problem-solving skills with a results-oriented mindset.
- Excellent organizational skills with the ability to work independently under pressure and as a self-starter.
- Strong interpersonal and communication skills to build and maintain relationships with internal and external stakeholders.
- Competitive salary with performance-based incentives and bonuses.
- Comprehensive health insurance coverage.
- Opportunities for professional growth and career advancement within a leading African enterprise.
- Dynamic and collaborative work environment with continuous training and development programs.