Area Sales Manager - Non Food

About the Role

AAVA Brands Ltd, a dynamic company under the Chanrai Summit Group (Fareast Mercantile Co. Ltd), has proudly operated in Nigeria since 1890, connecting world-class brands to everyday consumers. We are looking for a results-driven Area Sales Manager - Non Food to lead our field sales operations, expand our market presence, and achieve aggressive distribution and revenue targets within a designated geographical territory.

• Develop and execute comprehensive sales and marketing strategies to drive revenue growth and expand market share in the assigned territory.
• Achieve primary and secondary sales targets by ensuring optimal product distribution across key distributors, wholesalers, semi-wholesalers, and retailers.
• Maintain strict debt control, implement company policies, and execute below-the-line (BTL) promotional activities effectively.
• Manage stock levels, conduct weekly physical inventory verifications, ensure FEFO compliance, and resolve dealer claims promptly.
• Lead, train, and mentor the field sales team (FSS, VFSS, and FSE) to maximize productivity, efficiency, and market execution.
• Monitor competitor activities, pricing strategies, and provide comprehensive weekly reports to head office.

• Minimum of 3 years of proven experience in traditional FMCG sales operations and distribution management.
• Bachelor Degree or HND in a relevant discipline.
• Strong understanding of strategic sales processes, retail/wholesale dynamics, and territory management.
• Excellent interpersonal, negotiation, and communication skills, both oral and written.
• Proficiency in basic Microsoft Office suites, particularly Excel, PowerPoint, and Word.
• Ability to work independently and drive results in a fast-paced team environment.

• Competitive salary and performance-based incentives.
• Opportunities for professional growth within a globally recognized conglomerate.
• Comprehensive health insurance and other corporate benefits.
• Dynamic and collaborative work culture.

Skills