Area Sales Manager - Lubricants

About the Role

DAG Industries Nigeria Limited is seeking a dynamic and results-driven Area Sales Manager - Lubricants to join our growing team. In this field-oriented role, you will be responsible for generating demand, acquiring new customers, and driving robust sales of our premier lubricant products within your assigned territory across Nigeria.

• Execute daily and weekly field sales activities to achieve assigned area sales targets for lubricants.
• Continuously prospect for workshops, service stations, quick-lube outlets, fleet owners, and industrial customers.
• Conduct regular market visits to build and maintain productive relationships with mechanics, dealers, and distributor networks.
• Generate qualified leads, conduct product presentations, and convert prospects into completed sales.
• Support distributors and sub-dealers with merchandising, market activations, and retail conversion strategies.
• Monitor competitor activities, pricing, promotions, and market movements to provide actionable intelligence.
• Identify customer objections and product concerns, coordinating prompt resolutions with internal teams.
• Ensure all sales operations comply with company policies and professional codes of conduct.

• OND, HND, or Bachelor's Degree in Marketing, Business Administration, Sales, Chemistry, or a related discipline.
• Minimum of 3 to 4 years of proven field-sales experience, specifically within the lubricant industry.
• Strong prospecting, negotiation, customer relationship management, and sales conversion skills.
• Demonstrated ability to work independently, cover assigned territories efficiently, and consistently meet sales targets.
• Excellent communication and interpersonal skills suited for the Nigerian automotive and industrial market.

• Competitive salary with attractive performance-based sales incentives.
• Comprehensive professional development and continuous training opportunities.
• Dynamic, fast-paced work environment with a market-leading global brand.
• Clear pathways for career progression within the organization.

Skills