About the Role
DAG Industries Nigeria Limited is seeking a dynamic and results-driven Area Sales Manager - Lubricants to join our growing team. In this field-oriented role, you will be responsible for generating demand, acquiring new customers, and driving robust sales of our premier lubricant products within your assigned territory across Nigeria.
Key Responsibilities- Execute daily and weekly field sales activities to achieve assigned area sales targets for lubricants.
- Continuously prospect for workshops, service stations, quick-lube outlets, fleet owners, and industrial customers.
- Conduct regular market visits to build and maintain productive relationships with mechanics, dealers, and distributor networks.
- Generate qualified leads, conduct product presentations, and convert prospects into completed sales.
- Support distributors and sub-dealers with merchandising, market activations, and retail conversion strategies.
- Monitor competitor activities, pricing, promotions, and market movements to provide actionable intelligence.
- Identify customer objections and product concerns, coordinating prompt resolutions with internal teams.
- Ensure all sales operations comply with company policies and professional codes of conduct.
- OND, HND, or Bachelor's Degree in Marketing, Business Administration, Sales, Chemistry, or a related discipline.
- Minimum of 3 to 4 years of proven field-sales experience, specifically within the lubricant industry.
- Strong prospecting, negotiation, customer relationship management, and sales conversion skills.
- Demonstrated ability to work independently, cover assigned territories efficiently, and consistently meet sales targets.
- Excellent communication and interpersonal skills suited for the Nigerian automotive and industrial market.
- Competitive salary with attractive performance-based sales incentives.
- Comprehensive professional development and continuous training opportunities.
- Dynamic, fast-paced work environment with a market-leading global brand.
- Clear pathways for career progression within the organization.